Ease. Joy. Simplicity.
Life doesn’t need to be so hard. It’s my goal in life to make things a little easier for everybody. Life should be sweet.
Let’s get to know each other.
As a designer.
I’m all about a user-centered approach with a functional and appealing visual design system. I’m in love with this human-centered space where clarity meets creativity and stories are everything.
I’m here to do the dirty work of ideation, prototyping, information architecture, and thoughtful UI design so the end result looks and feels effortless. My goal is for the design to be so intuitive that it effectively disappears.
As a teammate.
There’s beauty in communal effort. When a team works in harmony, they can exceed the possibilities of what one person can do alone. That’s why when I come into a team, I ensure that I am always actively listening and making sure that everyone is on the same page.
I am exceptionally good at keeping an eye on the big picture, and reeling everyone back in if we get stuck on minor details. Think of me as the reliable problem-solver you want to run your ideas by. And when sometimes the project feels like a storm, I can be a solid rock to help ground the team.
As a person.
I choose to live my life with a sense of childlike curiosity. I like to view life upside-down, backwards, and inside out. This keeps life fresh and magical.
Even though I am a bottomless pit of chocolate and pizza (independent of each other -- I have limits), I prioritize taking care of my health. I love doing yoga, cooking healthy cuisine, going out into nature with friends, and making sure my mind is free and clear.
For the past 10 years, my brother and I have brought out a miso soup and sake lounge to Burning Man. We serve over 2,500 guests per year, and have built an amazing community of artists and doers.
“James excels at whatever he puts his mind to, but most importantly he’s an invaluable and collaborative team player. I knew I could always rely on him to come up with creative ideas for any problems that arose big or small. His empathy, thoughtfulness, attention to detail and drive are only some of the reasons why it was a pleasure working with James.”
— Rachel Fee, teammate at if(we)
Get in touch.
Let’s build something together.
jamesrothbart[at]gmail[dot]com
Oakland, San Francisco Bay Area